The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide is a celebration of innovative South Australian design and style.
The festival, held each October, showcases both established and up-and-coming Adelaide designers as they present modern, innovative and relevant fashion in a world-class setting.
Adelaide Fashion Festival celebrates South Australia’s unique style; particularly its creativity and design. From new season looks by local hair stylists and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offers a daring and dynamic program set among the city’s vibrant venues.
The Adelaide Fashion Festival is South Australia’s premier fashion festival. Established and nurtured by the City of Norwood, Payneham and St Peters, the festival was elevated on to the international stage in 2015 under the ownership of the South Australian Government and management of Events South Australia, the state’s major events arm.
The festival is committed to developing the local fashion industry and growing the international focus, in particular with Asia through collaboration with South Australia’s friends in China, our Sister State Shandong and Sister City Qingdao.
The Adelaide Fashion Festival is talking to you if you simply love fashion and design, if you’re a buyer, designer, media, retailer or if you’re curious at heart and enjoy the unexpected.
Join us from October 11-15 and experience international standard runway shows. Be inspired during industry workshops, meet top fashion identities over breakfast or lunch, or discover tomorrow’s top products at the retail activations.
See you at the runway!