The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley is a celebration of innovative South Australian design and style.

Highlighting Adelaide’s dynamic creative industries against a backdrop of the city’s vibrant venues and fashion precincts, the Adelaide Fashion Festival (AFF) is bold, original, progressive and inspired.

The festival, held each October, showcases established and up-and-coming Adelaide designers as they present contemporary and relevant fashion and accessories alongside unique hair and makeup styling, local photography, music and South Australia’s iconic food and beverages.

The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley is South Australia’s premier fashion festival. Established and nurtured by the City of Norwood, Payneham and St Peters, the festival was elevated on to the international stage in 2015 under the ownership of the South Australian Government and management of Events South Australia, the state’s major events arm.

The festival is committed to developing the local fashion industry and growing the international focus through ongoing business development missions in regions such as Jakarta, Dubai, Paris and Mumbai.

The Adelaide Fashion Festival is for lovers of fashion and design, buyers, designers, media, stylists, retailers and the curious at heart.

Guests will be inspired across the five days of the festival; the program includes international-standard runway shows, masterclasses, the chance to meet top fashion identities over lunch and retail activations featuring tomorrow’s top trends.

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