Celebrating the return of Vogue Festival in 2018

Fashion lovers rejoice! In response to overwhelming demand, South Australia’s premier retail industry event, Vogue Festival, is returning to the heart of Adelaide later this year.

From 19th – 20th October, Adelaide will once again welcome the free two-day festival, presented by Vogue Australia in partnership with the Rundle Mall Management Authority, the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley, and the City of Adelaide.

In 2017, the inaugural Vogue Festival was a highlight of the Adelaide Fashion Festival, and brought Adelaide out in full fashion bloom for two stylish days of fashion, entertainment and celebration. With its epicentre in the iconic Rundle Mall, the festival saw over $45million in retail sales over the two-day event, engaging the local industry, boosting the economy and inspiring fashion lovers alike.

Following the incredible success of the inaugural event, Rundle Mall will once again host the highly-anticipated 2018 programme. Bursting with runway shows, giveaways and meet and greets, Vogue Festival will be a triumphant showcase of Adelaide’s signature style. This year’s event also brings the exciting addition of new presenting partner, David Jones – a fitting association between Australia’s leading department store and one of its most celebrated national events.

In celebration of the partnership, David Jones Ambassador and international supermodel, Jessica Gomes, will be making her way to Adelaide for the Festival.

Attendees will also be treated to hundreds of in-stores offers, discounts and fashion experiences to become fully immersed in this glamorous occasion, which will be launched by Vogue Australia Editor-In-Chief, Edwina McCann.

“We are delighted to be hosting Vogue Festival for the second year as part of the Adelaide Fashion Festival, it’s a wonderful opportunity to explore Adelaide’s premier shopping precinct,” says Edwina McCann.

“The introduction of David Jones as the presenting partner will mean an even greater experience for shoppers and further build on the success of the event. We can’t wait to see everyone there, shopping and experiencing everything Rundle Mall has to offer.”

The party will continue in the East End across Rundle Street where guests can indulge in express pamper sessions, relax in the alfresco espresso bar, attend pop-up events, receive custom fashion illustration portraits and get fashion-festival-fit at an open barre class.

New season spectacle and an array of fashion experiences will be on show in Rundle Mall and Rundle Street for two exclusive days between the 19th and 20th of October 2018.