Rayna Hooper, founder of Australia’s eponymous lifestyle brand Holiday, has always felt like a citizen of the globe! So in 2009 when she decided to launch the label and take on a whirlwind life of international roaming, it seemed like a natural path to follow.
Nearly ten years since it’s launch, Holiday has now cemented itself as one of Australia’s most loved resort wear brands with over 1500 stockists across the country and more recently launching into New Zealand, South Africa and the United States.
Influenced by the essence of travel, discovery and all things new, the company has now expanded to encompass a multitude of labels under it’s umbrella and is now home to The Shanty Corporation, Talisman, Brave+True, True North, Holiday Homewares, Jewellery and Accessories and more recently Senorita and Daisy Says.
Daisy Says is inspired by the girl who loves to express her own individual style, who adds a twist of uniqueness to every outfit, with a nod to vintage elements and her favourite iconic muses. Designed to be heavily influenced to a younger demographic of girls looking for something or someone to aspire and listen to. Whatever Daisy Says goes, so listen up!